Top 10 Social Media Sites In The World 2023

The Most Popular Social Media Sites

There are many social media sites in the world, but some of them are more popular than others. According to the latest statistics, the top 10 social media sites in the world as of September 2023 are:

10. Snapchat

Monthly Active Users: 498 million

With 498 million monthly active users, Snapchat is a multimedia messaging app developed by Snap Inc. It was first released in 2011 and quickly gained popularity, especially among young users.

Snapchat is known for its unique features that focus on ephemeral content, self-destructing messages, and creative storytelling. It is the tenth most popular social media site in the world.

Snapchat’s main feature is the “Snap”, which is a photo or video message that users can send to their contacts. Snaps can be customised with text captions, drawings, stickers, and filters.

Additionally, Snapchat Stories allows users to create a chronological narrative of Snaps that disappears after 24 hours. Users can view stories from their friends and favourite celebrities.

Snapchat is known for its focus on privacy and self-destructing content. The viewing time for Snaps, Stories, and chat messages may be limited, ranging from seconds to 24 hours. This approach encourages spontaneous and candid sharing.

09. Telegram

Monthly Active Users: 500 million

With 500 million monthly active users, Telegram is a cloud-based instant messaging app that focuses on speed, security, and privacy. It is one of the most popular social media sites in the world.

It was developed by Pavel Durov and his brother Nikolai Durov and was first launched in 2013. Telegram has gained popularity for its robust features and commitment to user privacy.

Telegram allows users to send text messages, photos, videos, voice messages, stickers, and files to individual contacts or groups.

Additionally, Telegram offers optional end-to-end encryption for “secret chats,” ensuring that messages can only be read by the sender and recipient.

Telegram places emphasis on user privacy and security. Although not all chats are end-to-end encrypted by default, users can opt for secret chats for an extra layer of security.

The app has a robust system for reporting and blocking users, and it allows users to control who can contact them.

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08. Douyin

Monthly Active Users: 600 million

Douyin is a short-form video app that is extremely popular in China and other parts of the world. It is owned by ByteDance, the same company that owns TikTok. While TikTok is aimed at a global audience, Douyin is primarily used in China.

It is the Chinese version of TikTok that operates independently from the global app³ with 600 million monthly active users. Douyin is one of the top 10 most popular social media sites in the world in 2023.

Douyin allows users to create and share short videos, which typically range from 15 seconds to one minute in length. These videos often include music, lip-synching, dancing, and creative editing.

Users can add background music and sound effects to their videos from a huge library of songs and sounds. This feature is an important part of Douyin’s appeal.

Like TikTok, Douyin has also faced scrutiny and controversies, primarily related to content moderation, privacy concerns, and its impact on users, especially young people.

07. Facebook Messenger

Monthly Active Users: 1 billion

Facebook Messenger is a messaging and video chat app integrated with Facebook with 1 billion monthly active users. This allows users to send text messages, voice messages, photos, videos, stickers, and GIFs to other users or groups.

Facebook Messenger also has features like Messenger Rooms, Messenger Kids, and Messenger Watch Together that enable users to connect and have fun.

Facebook Messenger is a standalone messaging app developed by Facebook Inc. It was originally launched as part of the Facebook platform in 2011, but became a separate app in 2014.

The messenger allows users to send text messages, photos, videos, voice messages, and stickers to individuals or groups. Users can make voice and video calls to their Facebook friends or contacts on Messenger. Group video calls are also supported.

Messenger is closely integrated with Facebook, and users can access it from the Facebook website or app. However, it is a standalone app and users do not need a Facebook account to use the messenger.

06. TikTok

Monthly Active Users: 1 billion

TikTok is a highly popular social media platform that focuses on short-form video content. It was launched by the Chinese company ByteDance in September 2016 and has since gained immense popularity around the world, especially among young users.

TikTok allows users to create and share short videos, which typically range from 15 seconds to one minute in length.

Users can add music tracks, sound effects and voice overs to their videos from a huge library of songs and sounds. TikTok is an abbreviated video-sharing social network with 1 billion monthly active users.

Additionally, TikTok offers a wide range of video editing tools, effects, filters, and stickers that users can apply to their videos to enhance creativity.

TikTok has a huge and diverse user base globally, with users from different age groups and backgrounds. It is available in several languages and has offices and manufacturers in several countries.

TikTok has given rise to a new generation of content creators and influencers who have built significant followings and careers on the platform. It is one of the most popular social media sites in the world.

05. WeChat

Monthly Active Users: 1.2 billion

WeChat, known as Weixin in China, is a multi-purpose messaging, social media and mobile payments app developed by Tencent.

It was first released in January 2011 and has since become one of the most popular and widely used apps in China and some other parts of the world.

WeChat is a multi-purpose social media app with 1.2 billion monthly active users. It allows users to communicate via text, voice, video calls and stickers, as well as access various services such as payments, e-commerce, gaming and mini-programs.

WeChat also has features such as WeChat Moments, WeChat Official Account, and WeChat Pay that meet different user needs. Additionally, WeChat offers text messaging, voice messaging, and video calling features, making it a comprehensive messaging platform.

WeChat is more than just a messaging app; It is a complete ecosystem with multiple features and services integrated on one platform. It has become an essential tool for communication, social networking and daily life in China.

04. Instagram

Monthly Active Users: 2 billion

Instagram allows users to post and edit photos and videos with filters and effects and share them with their followers or on other platforms. It is a photo and video-sharing social network with 2 billion monthly active users.

Instagram is a popular social media platform that allows you to create and share your photos, stories, reels, and videos with the friends and followers you care about.

Additionally, you can connect with people, explore your interests, shop products, and watch live events on Instagram.

Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. In 2012, Facebook acquired Instagram, making it one of the most widely used social networking platforms in the world.

03. WhatsApp

Monthly Active Users: 2 billion

WhatsApp is a popular messaging and voice-over-IP service with 2 billion monthly active users. This allows users to send text messages, voice messages, photos, videos, documents, and stickers to other users or groups.

Additionally, WhatsApp also has features like WhatsApp Web, WhatsApp Business, and WhatsApp Status that enhance the user experience. WhatsApp is one of the top 10 most popular social media sites in the world 2023.

It was founded by Jan Koum and Brian Acton and was first released in 2009. In 2014, Facebook acquired WhatsApp, making it one of the largest messaging platforms in the world.

WhatsApp emphasises privacy and security. All messages, calls and shared content are end-to-end encrypted, meaning they can only be decrypted by the sender and recipient.

Additionally, WhatsApp allows users to control who can see their profile information and status updates.

WhatsApp is one of the most used messaging apps globally, with a wide user base in many countries. It has become a primary means of communication for personal, business and even government purposes.

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02. YouTube

Monthly Active Users: 2.2 billion

It is the leading video-sharing platform with 2.2 billion monthly active users. YouTube lets users upload, watch, comment on, and rate videos of various genres such as music, entertainment, education, and live streams.

Also, YouTube also has features like YouTube Premium, YouTube Music, and YouTube TV that provide additional benefits to users. YouTube is one of the top 10 most popular social media sites in the world 2023.

YouTube is a widely popular video-sharing platform that allows users to upload, view, share, and interact with videos.

It was created by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—and was officially launched on February 14, 2005.

YouTube offers a huge library of videos that users can browse and watch for free. It covers a wide range of topics and genres from entertainment to education.

YouTube’s content spans a range of categories including entertainment, education, music, gaming, news, science, lifestyle and more. It has become a platform for content creators, known as YouTubers, to build their own brands and connect with their audiences.

01. Facebook

Monthly Active Users: 2.9 billion

Facebook is the largest social media platform in the world with 2.9 billion monthly active users. Facebook allows users to post, comment, respond to, and share a wide variety of content such as text, photos, videos, and GIFs.

Facebook also has features like Audience Insights, Facebook 360, and Facebook Live that help businesses and influencers reach and engage with their audiences.

Facebook was founded by Mark Zuckerberg and launched on 4 February 2004. Originally created as a way for college students to connect online, Facebook has grown into a global platform connecting people from all walks of life.

Users create a personal profile with their name, profile picture, cover photo, and information about themselves. It serves as their online identity.

Facebook has faced various privacy controversies and debates over data protection and the use of user data for targeted advertising. Users are encouraged to review and adjust their privacy settings to control their online presence.

These are the top 10 social media sites in the world as of now, but there are many other platforms that are also popular and useful for different purposes. Some of them are Pinterest, Reddit, LinkedIn, Twitter, and Sina Weibo.